In search of my missing cat
The map shows all the locations I physically visited over the span of 2 years following up leads in search for my missing cat.
- Data collected over 2 years
- RM3k spent on Facebook adverts
- 22k audience reach across Klang Valley
- 107 total leads
- 86 legitimate leads
- 36 of which with evidence (images/videos)
- 50 of which without evidence
- Total of 65 location visits
- 21 leads not visited due to clear evidence of the cat not actually being my cat. 1 one of them was a dog
- 17 ghosted leads (no response)
- 4 scam attempts
Interesting to see that:
- Distribution of leads pretty much follows along the Facebook advert radius, with only a few locations going beyond that
- Leads distribution concentrated in the epicenter due to more signifcant usage of other forms of localised communication (banners, flyers, local community groups etc)